Privacy Policy

You are welcome to read the UpaFamily Privacy Policy. This policy describes how UpaFamily collects and processes personal data that Upafamily obtains from its customers and persons, who visit the UpaFamily website.

Please read the Privacy Policy carefully. If You have any questions or requests, please contact UpaFamily using the information provided in the “Contact Information” section.

At Upafamily, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Upafamily and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Upafamily. This policy is not applicable to any information collected offline or via channels other than this website. 


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

When you visit the UpaFamily website, purchase products or use UpaFamily services, we may collect certain information about your device, your interaction with the Site, and information necessary to process your purchases, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number, transaction data (transaction time, purchased goods, price, payment information, etc.). . 

We may also collect additional information if you contact us for customer support. If you contact us directly via the UpaFamily website, telephone, e-mail or social media channels (Facebook, Instagram, YouTube, Etsy, Pinterest or other future channels), we may receive additional information about you generated during communication such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

When You visit the UpaFamily website, according to Your choice of use of cookies, we collect and process the data obtained as a result of Your visit to the website, such as Your location and the device used, IP address, time of visit to the website, menus used on the website, etc.

UpaFamily does not collect data about You from third parties or public and private sources except for as set forth in this Privacy Policy.

How we use your information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Customer data processing

UpaFamily only collects and processes personal data in accordance with the stated purposes of data processing and always provides a legal basis for data processing, as well as respects the interests and rights of the Data Subjects in accordance with applicable law.
When You purchase UpaFamily products or use UpaFamily services, we use the information we collect from You to fulfil the business relationship with You (sell and deliver the relevant product, provide the service). In this case, the legal basis for the processing is the fulfilment of mutual contractual obligations.
We can use Your personal data to send You news and offers from UpaFamily, if You have given us Your relevant consent or subscribed to receive news and offers on the UpaFamily website, or if You have not objected to receiving the relevant news and offers when making a purchase.
If You want to send us messages or comments, ask questions or send requests, subscribe to receive news, etc., You can use the UpaFamily website, e-mail or social media to communicate. In this case, UpaFamily shall use the personal data You provide to answer Your specific question or request.
We may use anonymous information to improve our services or products, or for other marketing purposes based on our legitimate interests.
UpaFamily can organize a variety of campaigns and lotteries through its social mass media channels. If You decide to participate in the campaign, Your data will be processed in accordance with the terms and conditions of the specific campaign, including the fact that we may publish the names of the winners and contact them through social media channels.

Log Files

Upafamily follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Upafamily uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

When You visit the UpaFamily website for the first time, You are informed about the use of cookies and are offered to make Your own cookie choices. By continuing to use the website, You confirm that You agree to the use of the relevant cookies.

You can disable the use of cookies by changing the privacy settings of Your browser. You can block cookies completely in Your browser by only enabling them on certain websites, or by enabling them completely. If You disable cookies, some parts of the website may not function properly.

The UpaFamily website uses the following cookies:

  • Absolutely necessary cookies, which are essential for You to be able to navigate and use the functions of the website. If You wish to visit theUpaFamily website, these cookies will be set, informing You of this, but regardless of Your consent.
  • Analytical cookies that obtain information about the number of visitors to our website and how visitors reach it, etc. We use this information to identify problems with the use of our website and to improve the user experience for the purposes of targeted advertising and promotional marketing.
  • Cookies of third parties. Elements of some social media channels (Facebook, Instagram, Etsy, Pinterest) are linked to our website, which shares the content of the social media channel on our site, and can read the cookies of these channels as well as save them on Your device. The purpose of these cookies may be to personalize the advertisement placed on the social media channel.

The UpaFamily website uses a cookie report:

Facebook, Instagram, YouTube, Etsy, Pinterest Third-Party Cookie The UpaFamily website allows You to share and read social media content and use other services provided by third parties. These social media providers may store cookies on Your device through the UpaFamily website if You have already logged in to their websites or use them on the UpaFamily site.
Google Analytics Third-Party Cookie Google Analytics uses cookies to obtain information about when You first visited the website, how often You visit it and how long You stay on it. The information stored in these cookies is only visible to the relevant employees of UpaFamily and Google, and does not contain any confidential information or personal data. We also use Google Analytics cookies to monitor the functionality of our website.

When posting messages, images, or comments on UpaFamily’s public media sites, please, note that information posted through public social media channels is visible to all users and visitors of the channel. Do not share any data that You do not want to disclose to the public on social media!

Third Party Privacy Policies

UpaFamily website contains links to UpaFamily’s public social media channels and third party sites. UpaFamily is not responsible for the security or content of third party websites, which is the sole responsibility of the owners of those websites. When You visit any third party websites or social media sites, we recommend You to read their privacy policies.

Upafamily’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. 

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.

CCPA Privacy Rights (Do Not Sell My Personal Information)

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  • Right to receive information about the processing of personal data – this Privacy Policy provides general information about how UpaFamily processes the Data Subject’s personal data and what data is processed: please contact UpaFamily for more information.
  • The right to access Your personal data in accordance with applicable law.
  • Right to update and correct data – You have the right to request that Your data be updated and corrected at any time. Personal data can be updated by submitting a request to UpaFamily or in a self-service environment of UpaFamily.
  • Right to object – You have the right to object to the processing of Your personal data by UpaFamily if the personal data is processed in the legitimate interests of UpaFamily.
  • Right to restrict the processing of data – You have the right to request UpaFamily to restrict the processing of Your personal data.
  • Right to request to delete personal data – You have the right to request UpaFamily to delete Your personal data.
  • Right to withdraw consent to the processing of personal data – if the processing of Your personal data is based on Your consent, You may withdraw this consent given to UpaFamily at any time, and UpaFamily will stop processing Your personal data for this purpose.
  • The right to data portability – You have the right to receive the submitted personal data from UpaFamily, which were submitted to UpaFamily in writing or in a generally accepted electronic format and, if technically possible, to request UpaFamily to transfer such data to a third party service provider.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Upafamily does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Access, storage and destruction of personal data 

UpaFamily takes the necessary measures to ensure the lawfulness of the processing of personal data, the security of the personal data obtained and compliance with the data protection principles.

UpaFamily ensures that access to personal data is only granted to those UpaFamily employees or other persons who need access to perform tasks related to data processing purposes or to comply with legal requirements.

UpaFamily employees who may have contact with personal data in the course of their professional duties are obliged not to disclose personal data.

UpaFamily stores Your personal data for as long as necessary for the purposes for which it was collected or as required by law.

When retaining personal data, UpaFamily observes the following storage periods:

  • We retain the data obtained for the purpose of concluding the contract and fulfilling the contractual obligations for as long as it is necessary for the performance of the contractual obligations during the validity period of the contract and after the expiration of this contract for as long as any claims related to this contractual relationship may arise, but mostly 3 years after termination of the contract.
  • We store basic accounting documents for 7 years, unless the law requires certain documents to be stored for longer.
  • We store personal data obtained from website requests for [1 year].
  • We store the information obtained from cookies for [2 years].
  • We will normally store the data obtained on the basis of consent until the withdrawal of consent or for as long as agreed in the consent.

At the end of the storage period, all relevant personal data are permanently deleted from the computer systems and electronic documents that contained the relevant personal data, and paper documents containing personal data are destroyed.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Minijos g. 169N-K4, LT-94287 Klaipėda, Lithuania

Last updated: 03/10/2022 

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here:]

Additional information

UpaFamily ensures that the rights of Data Subjects are respected in accordance with applicable legislation. Please note that the rights of Data Subjects under the UpaFamily Privacy Policy sections are not absolute and unlimited. In some cases, the rights of other Data Subjects or the legitimate interests of UpaFamily may restrict Your rights.

UpaFamily reserves the right to unilaterally change the terms and conditions of the Privacy Policy at any time. Following the change, the new terms and conditions will be published on the UpaFamily website.

This Privacy Policy shall be governed by the laws of the Republic of Lithuania.